Kreative Audio

Best-in-class monitors provide an expansive soundstage as well as customizable controls for greater flexibility in any listening environment

Tewksbury, Mass, March 26, 2009 — M-Audio, a part of Avid Technology, Inc today introduced the new Studiophile® CX8 and CX5 studio monitors, which are designed to bring accurate monitoring to any mixing environment. The Studiophile CX series builds upon M-Audio’s best-selling studio monitor line, and delivers excellent off-axis response, minimal distortion and a full complement of Acoustic Space controls. Now, customers will be equipped with studio monitors that deliver accurate performance and the flexibility to adapt to any production space.

Available in 8-inch (CX8) and 5-inch (CX5) configurations, the Studiophile CX series monitors deliver well-balanced sound and superior detail in a wide range of environments. The new monitors feature a custom-designed waveguide that deliver an expansive soundstage – ultimately offering customers more flexibility in the production suite. The Studiophile CX5 monitor is tailored towards smaller mixing rooms, home studios or workstation areas where users require quality audio referencing. The Studiophile CX8 monitor is ideal for mid-to-large size mixing and referencing environments.

New features in the Studiophile CX monitor line include: · Exceptional design integration: Provides superior headroom with exceptionally accurate and efficient frequency response, minimizing distortion and allowing for longer duration listening. Engineers will now hear a more accurate mix – ensuring consistent playback across a broad range of speaker systems; · OptImage IV high-performance waveguide: Improves off-axis clarity, providing users a much wider soundstage than traditional waveguides. As a result, the listening area can accommodate several people – allowing for multiple individuals to hear an accurate representation of the mix during post production sessions; · A full complement of customizable Acoustic Space controls: Enables users to customize frequency response and optimize the monitoring experience – even in the most difficult acoustic environments; · Custom low-frequency Kevlar drivers: Provides tight bass response and long-lasting durability; and · Efficient high-frequency drivers: Delivers an exceptional high-frequency response up to 30kHz, so that users experience smooth, transparent highs – even in the midst of challenging placement and listening conditions.

“The CX monitors extend our position as a leader in the studio monitor market and reset the performance expectations for monitors in this class,” said Richard Ngo-Tran, segment marketing manager at Avid. “By delivering superior quality and increased performance, we’ve equipped our customers with tools that enable them to make better creative decisions, which ultimately drives success in this ever-changing and increasingly competitive market.”

About M-AudioM-Audio, a part of Avid Technology, Inc., is a leading provider of innovative tools for today’s computer musicians and audio professionals. Now celebrating its 20th anniversary, the company was founded with the goal of democratizing music production by making powerful, easy-to-use technology accessible to a broad creative community. The company’s award-winning and comprehensive product line includes PCI-, FireWire- and USB-based audio interfaces; USB/MIDI keyboard controllers and digital pianos; microphones, preamps and reference monitors; and DJ tools. M-Audio has received numerous industry accolades, including Music Trades’ “Company of the Year” and “Fastest Growing Company” distinctions.

About MediaAtlantic MediaAtlantic was formed in 2002 and has been trading online ever since. As a 100% on-line UK retailer of over 25,000 IT, Audio, Video and gaming products, gadgets and accessories, MediaAtlantic hope to provide a one-stop shop for all MediaAtlantic aim to display and supply safely and securely to the UK, the latest in IT and AV Technology, available from your desktop, to your door, at very competitive prices. Technology you can use for home, work and play. For More information please contact MediaAtlantic

Tel: 0845 465 5550

Fax: 0845 465 5551

About the Author:

a href=\”http://www.mediaatlantic.com/\”>MediaAtlantic are an online retailer of
M-Audio
products including the revolutionary
Torq Xponent
. For more details visit
www.mediaatlantic.com/m-audio

Article Source: ArticlesBase.com – M-Audio Introduces New Studiophile CX Series Active Studio Reference Monitors

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On Motorati Island, Pontiac fanatics can purchase a cherry red Solstice for just $800 and do track tests. There, enthusiasts can also engage in various types of activities like enjoying a drive-in movie after a dance at the club. But Motorati Island is not real. It is a part of a virtual world called Second Life – a pseudo-real world with 2 million inhabitants at present.

Second Life is a three-dimensional online realm where an individual, through a virtual character, can enjoy driving, partying, shopping, exploring the territory and do anything one can do anything else in the real world.

Automakers are opening doors to move closer to the generation Y, who are almost always busy online that they are tagged netizens which actually means “internet citizens”. General Motors Corp., Toyota Motor Corp., and other automobile manufacturers are looking forward to connect with the hip and young market. This is the very reason why GM created and introduced the Motorati Island. And the Pontiac brand is among the highlights of said virtual world.

Second Life, created by Linden Lab, has stormed the net via mainstream news media late last year. The downloadable program enables users to interact using avatars. The program provides an excellent environment to socialize and take pleasure in the general aspects of the metaverse.

Second Life, perceived as the next evolution of MySpace, is likened to an online game. However, in general, it does not give points or scores so there are no winners and losers. Nearly everything that exists in the real world exists in Second Life. Moreover, the experience is like an individual portraying a role in a movie. It is similar in a way to computer games like The Sims and Myst. One of the differences though is that the avatars are virtual versions of real people and property costs money. As a fact, million of dollars flow through the virtual world.

The users, called “residents,” can visit the virtual world as if it were real. The virtual currency used in Second Life is Linden dollars. It is convertible to US dollars in real life companies connected to the virtual world. So far, the program has over 3 million accounts. The average age of the “residents” is 32 and 60 per cent of which are males. This demographic is the expanded target market of the automakers.

“Considering growth factors and the demographics involved, Second Life looked like one of those things we needed to be involved with,” said Pontiac spokesman Jim Hopson. Compared to a single television spot, Pontiac spends far less through Second Life.

“We want Motorati to be a place where, if you’re a car enthusiast in Second Life people will say you’ve got to go to Motorati Island,” said Tor Myhren, executive creative director at Leo Burnett Detroit, a Troy advertising firm. Myrhen added it is too soon to tell whether marketing efforts will translate to sales.

“You’ll know a few years down the road when someone’s buying a car and they check out Pontiac because their first experience with the brand was on this really wicked Web site,” he added. “We’re looking for an opportunity to speak to people in unusual ways,” Myrhen said. “So far we’ve had a great deal of success.”

Andrew Gershoff, a University of Michigan associate marketing professor said, “Relationships with brands are similar to relationships with real people. If I’m a person who likes to explore this online world, it makes me feel good if I have interaction with a brand who shares the same beliefs.”

Toyota and Nissan are also part of the Second Life. Scion City touts young generation drivers. “These are buyers we want. Progressive consumers who are always online,” said Toyota spokeswoman Ming-Jou Chen. In said Second Life city, “residents” can create a persona of their dreams and blends them with customizable Scions.

Now that more and more automakers are rushing to ride on the virtual reality world, enthusiasts expect a different level of participation and enjoyment. The net is not just around the corner to offer customizable Volvo steering rack, it could do even better.

About the Author:

Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. She is a native of the motor city and grew up around cars hence her expertise in the automotive field.

Article Source: ArticlesBase.com – Automakers Connect With Hip, Young Netizens

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